Technology Magazine June 2025 | Page 87

“THESE AWARDS SERVE AS A VITAL PLATFORM TO CELEBRATE EXCELLENCE, FOSTER INNOVATION AND HIGHLIGHT THE PIONEERS DRIVING DIGITAL TRANSFORMATION”

START-UP AWARD

THE WINNER: ESUSU

Esusu, winner of the Start-Up Award, is transforming fintech for social impact by addressing credit invisibility in the US.
Co-founded by Wemimo Abbey and Samir Goel, the company helps renters, especially from marginalised groups, build credit through on-time rent payments.
Its flagship product, myEsusu, enables users to report rent to all three major credit bureaus, regardless of their landlord’ s systems. Crucially, it avoids penalising missed payments.
“THESE AWARDS SERVE AS A VITAL PLATFORM TO CELEBRATE EXCELLENCE, FOSTER INNOVATION AND HIGHLIGHT THE PIONEERS DRIVING DIGITAL TRANSFORMATION”
NAZIH BATTAL( JUDGE) CHIEF INFORMATION & TECHNOLOGY OFFICER, RASHAYS
With partnerships across all 50 states and a recent AI acquisition to reduce bias, Esusu blends inclusive tech with financial education. Its diverse, mission-driven team is reshaping access to credit and financial opportunity for underserved communities.
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