WERNER VOGELS
CLOUD COMPUTING
The growth trajectory of serverless is steep. According to MarketsandMarkets, the global serverless computing market is projected to grow from US $ 21.9bn in 2024 to US $ 44.7bn by 2029
With AWS’ offering, Lambda, reaching its 10th year in the market in 2024, the technology has evolved from experimental concept to an enterprise cornerstone that powers mission-critical systems across industries.
AWS Lambda: A decade of enterprise adoption Serverless computing emerged from observations that many organisations maintained idle computing capacity just to handle intermittent tasks.“ We saw that customers had entire EC2 fleets sitting idle, waiting to run simple functions like writing to a database or processing a file. It was inefficient, and we knew we could do better,” noted Amazon CTO Werner Vogels in his 10th anniversary commentary on Lambda.
This inefficiency prompted AWS to develop Lambda. The service eliminated the need for customers to provision servers, manage scaling, or handle patching – allowing developers to focus exclusively on code.
The original vision for Lambda came from watching how customers struggled with traditional infrastructure. AWS noticed organisations dedicating substantial resources to managing computing environments rather than developing differentiated features.
The project began with the characteristic Amazon approach: writing a press release for a product that didn’ t yet exist.
“ As an Amazonian, regardless of role or seniority, there is an expectation that when you have a good idea, you’ ll put pen to paper and craft a compelling narrative,” Werner explained.
How AWS helped Hapag-Lloyd drive better business decisions German shipping giant Hapag- Lloyd demonstrates how serverless architectures deliver real business outcomes. The company operates 292 container ships and serves more than 600 ports across all continents through 113 liner services. With 13,700 employees across 399 offices in 139 countries, Hapag-Lloyd manages a container capacity of 3.4 million TEU, including one of the largest fleets of refrigerated containers in the industry.
WERNER VOGELS
TITLE: CTO COMPANY: AWS INDUSTRY: TECHNOLOGY
As Amazon’ s CTO, Werner is the driving force behind the company ' s customercentric technology vision. A key figure in the rise of cloud computing, he was instrumental in developing Amazon Web Services( AWS). He is a leading expert in distributed systems and is passionate about enabling innovation.
94 June 2025