AMANDA STENT
TECHNOLOGY STRATEGY
AMANDA STENT
TITLE: HEAD OF AI STRATEGY AND RESEARCH
COMPANY: BLOOMBERG INDUSTRY: AI LOCATION: LONDON, UK
Amanda is an AI product manager, researcher and educator with more than 20 years of experience managing teams and products. models invent facts. To combat this, Bloomberg has introduced ASKB, a conversational AI interface that helps professionals access Bloomberg data.
Every news article, research document and social media post ingested into the system is automatically enriched with metadata, tagging entities, sentiment and salience to ensure the AI isn’ t just reading text, but understanding context.
Amanda explains that building trust in these systems requires moving away from the black box approach of standard LLMs:“ It’ s actually hard to use generative AI to build trustworthy systems. What I mean by that is it’ s hard to build a system that gives you consistently accurate answers over and over again; a system that capital markets finance professionals can use to make crucial business and investment decisions. The problem lies in the fact that the underlying models themselves don’ t have a ground truth. So we have to give them one.”
That“ ground truth” is Bloomberg’ s proprietary fortress of data: decades of structured analytics, curated company documents and alternative data – from credit card spend to foot traffic. By tethering AI to these high-value sources, Bloomberg ensures the model doesn’ t lose the truth of the original data.
“ The actual challenge is how do you use this reasoning power to make sure that these models don’ t use their world knowledge to answer a query, but instead only use these trusted sources of information,” Amanda adds.
technologymagazine. com 105