SUSTAINABILITY
In an era of rapid AI advancement and economic volatility, the traditional buy-and-dispose IT model has shifted from a stable strategy to a significant business risk. As a leading Technology Lifecycle Management provider, 3stepIT helps businesses transition from static ownership to a sustainable, circular approach. Through its refurbishment centres, which breathe second life into more than a million devices annually, 3stepIT enables organisations to drastically reduce e-waste.
In this Q & A, Jakob Lagander, CEO, 3stepIT explores the Total Cost of Impact( TCI) framework and 3stepIT’ s specialised asset management platform. By providing real-time visibility into device health, security and lifecycle costs, this end-toend approach ensures that technology investments remain flexible, secure and – most importantly – better for both the bottom line and the planet.
Q. 3STEPIT ADVOCATES FOR A SERVICE-BASED MODEL OVER OUTRIGHT OWNERSHIP. IN A LANDSCAPE OF RAPID AI-DRIVEN HARDWARE UPDATES, WHY IS TRADITIONAL IT OWNERSHIP NOW CONSIDERED A STRATEGIC BUSINESS RISK RATHER THAN AN ASSET?
» Today, organisations are investing in technology amid economic uncertainty, rising prices and heightened security threats. To stay competitive, they need to make technology investment decisions that are flexible, responsive, responsible and future-ready.
At the same time, technology has evolved from a set of discrete tools into a highly interconnected set of systems. Decisions about how tech is procured, managed, retired and replaced now have far-reaching financial, operational, compliance and environmental impact – both within and beyond the walls of an organisation.
However, many businesses still use yesterday’ s metrics to evaluate tech investment decisions and acquire technology through capital-intensive models that are inherently inflexible. Ownership locks businesses into fixed
130 June 2026