ADIDAS
AI
T he FIFA World Cup 2026 is set to be the most technologically advanced sporting event in history, and at its centre – quite literally – is a revolution in officiating.
We’ ve moved past the era of referees squinting at blurry replays to judge an offside or a handball. Instead, a partnership between Adidas and Lenovo is turning the entire field into a smart, digital playground where every move is tracked with perfect clarity.
More than a ball The official match ball, the Adidas Trionda – Spanish for“ three waves” to celebrate the fact that Canada, Mexico and the United States are co-hosting – is a feat of aerodynamic engineering.
Moving away from the multi-panel designs of the past, the Trionda features
ADIDAS
HEADQUARTERS: GERMANY NUMBER OF EMPLOYEES: 65,000 +
MARKET CAP: € 24.81BN( US $ 29.08BN)
NUMBER OF COUNTRIES: 160 +
72 June 2026
Jude Bellingham with the Adidas Trionda ball