Selling more than 2bn unit cases every year – that ’ s 50bn servings – Coca-Cola Hellenic Bottling Company is one of the world ’ s largest bottlers of The Coca-Cola Company ’ s brands . Alain Brouhard , Executive Committee Member & Group Chief Information Officer , explains how the business is embracing technology to drive further growth
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It started in Nigeria . Then , it continued through Ireland . Then , because the family was of Greek origin , it went back to Greece where we created the bottling operation . We were soon able then to go much broader and to take over Central and Eastern Europe , all the way to Russia and the Baltics .” This is a potted 50-year history of Coca- Cola Hellenic Bottling Company ( Coca-Cola HBC ) as described by Alain Brouhard , Group CIO .
Coca-Cola HBC is a bottling partner of The Coca- Cola Company . This means that The Coca-Cola Company manufactures and sells concentrates , bases and syrups to its bottling partners , owns the brands and is responsible for consumer brand marketing initiatives . Coca-Cola HBC uses the concentrates and syrups to manufacture , package ,
102 March 2018