CCHBC
merchandise and distribute the final branded products to its trade partners and consumers .
“ We are one of the top three bottlers of Coca-Cola in the world , covering 28 countries ,” Brouhard explains . Coca-Cola HBC is now headquartered in Zug , Switzerland , and has a premium listing on the London Stock Exchange and a secondary listing on the Athens Exchange .
BECOMING A TOTAL BEVERAGE COMPANY
While the name Coca-Cola is synonymous with red packaging and a caffeinated fizzy drink , the company produces much more than this . “ I believe one of the key characteristics of the business over the many years , that ’ s specifically accelerating now , is becoming a total beverage company ,” observes Brouhard , “ meaning not only the Coca-Cola product , but expanding on the portfolio of what we call soft drinks , going much more into a broad portfolio , which includes products like water , juice , ready-todrink tea and energy drinks – all the way to premium spirits and coffee .”
Still drinks – water , juices and readyto-drink tea – make up to 31 % of Coca-Cola HBC ’ s volume . This diverse portfolio means that the company is a strong partner for its customers and provides great choice for consumers .
In order to better serve its customers , Coca-Cola HBC has invested significantly in technology . “ We are deploying now an SAP
“ I believe one of the business ’ s key characteristics over the many years - that ’ s specifically accelerating now - is becoming a total beverage company ”
ALAIN BROUHARD , GROUP CIO
106 March 2018