CCHBC
solution called SAP Hybris ,” Brouhard advises . “ Hybris is the B2B platform we are using to connect with our customers , to be connected 24 / 7 not with the consumer , but with the customer . A web customer portal , that ’ s what it is .”
CONNECTED COMMERCE Of course , the end consumer has not been forgotten , and Coca-Cola HBC has also invested in technology to help it target this audience . “ We have a suite of digital solutions that are creating a connected commerce environment ,” Brouhard comments . “ Most importantly , we are launching now across Hellenic an app aimed at teenagers . It is designed for us to be able to directly connect with the teenagers by having an app which is on their mobile phone – an app which is available on the App Store or the Google Store .”
The app , known as WOAH – Where Only Awesome Happens – is comprised of two key elements that help Coca-Cola HBC to connect with