CCHBC
Coke is half-price .’ That ’ s the kind of activation that we have between the cooler and the WOAH app .”
The diverse portfolio offered by Coca-Cola HBC , and its work to become a total beverage company , further allows it to connect with consumers . “ We are connecting with the consumer 24 / 7 , from morning to night , including during the day with full hydration with water , with soft drinks with meals and so on – from morning with juice and coffee all the way to the night with premium spirits . Jack Daniels and Coke is a good example , as we are the distributor in some countries for Jack Daniels ,” Brouhard enthuses .
SMART MANUFACTURING The Coca-Cola Company is the world ’ s largest beverage company and operates in more than 200 countries . Its brands include four of the world ’ s top five non-alcoholic sparkling drinks : Coca-Cola , Coca-Cola Light ( Diet Coke ), Sprite and Fanta . As such , Coca-Cola HBC utilises numerous sales channels , including e-commerce . “ We don ’ t do that ourselves . We do that with e-retailers , who already have websites , like Amazon , or the websites of brickand-mortar retailers , for example , Tesco Online ,” Brouhard explains .
Coca-Cola ’ s embracing of technology and all things digital is not solely confined to commerce . Operations at the company have also been enhanced . “ We are creating a digital platform for endto-end integrated business planning . Then there is smart manufacturing , which has to do mainly with RPA , robotic process automation , online sensors and automated production ,” reveals Brouhard .
“ Third is connected logistics . Most of the time we outsource our logistics through 3PL partners , but we are connecting with them through digital platforms to know exactly where the product is . This is currently not live yet . Last , we have a shared service organisation , which is located in Sofia , servicing all the 28 countries for all the financial and HR transactional work . We are also working on exploring chatbot solutions for our shared services .”
114 March 2018