CANADA

The buzz of technological change Armstrong acknowledges that this year , the financial services technology industry will be awash with technology buzzwords and jargon , coupled with an unprecedented amount of disruption and transformation .

Artificial intelligence , conversational AI , machine learning , cloud , bots , blockchain , and big data analytics , are all major trends across the industry . What is Lifeco doing with these technologies to ensure that they are truly advancing their business priorities , and not falling for the marketing hype ?

“ A large part of my job is to position cloud , artificial intelligence , conversational AI , machine learning and process automation technologies within our organization in a practical way that delivers real value ,” says Armstrong . “ We have lofty ambitions and strive to leverage these technologies to serve more customers , across the channel of their choice , using any device , at any time , and in the language of their choice .”

Armstrong says that the only way to incrementally deliver towards this goal is to invest in process automation , digital technologies and artificial intelligence . Lifeco has already started to integrate robotic process automation into its operational work environment .

Another important strategy is the introduction and integration of IPSoft ’ s conversational AI platform , which Lifeco is piloting . IPSoft offers one of the most comprehensive conversational AI platforms on the market today with the ability to communicate with customers in multiple languages , across multiple

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