CANADA channels , while evolving and adapting from each customer interaction .

Armstrong also believes that AI will be critical in helping financial services companies , like Lifeco , extract value from large datasets .

“ I think you ’ ll start to see artificial intelligence being applied in situations where the quantity of data is so vast that it overwhelms the human capabilities of our analysts ,” he says . “ In these cases , AI will empower our employees to spot trends , solve problems , and make decisions faster .”

Empowering Employees Lifeco prides itself on placing the customer at the centre of their strategic decisions , but Armstrong is quick to call out that it is employees who bring this promise to life each and every day .

“ Customers are at the centre of what we do , but our employees are the foundation of our success ,” says

Armstrong . “ We ’ re working to create a truly digital workplace that supports enhanced mobility , connectivity , productivity and collaboration across the company . We ’ re looking to empower our employees with simple yet powerful tools , so they can focus on our customers and provide the excellent service that sets us apart .”

Armstrong concedes that simply deploying technology for employees isn ’ t always enough , often , this is when the real work begins .

“ We structure agreements with our strategic partners where they directly assist with the implementation of the technologies they provide . They help to educate our employees , facilitate training and co-own our adoption goals . The productivity gains we ’ re seeking will only come from intelligent usage and full adoption of the new tools .”

Modernizing the employee experience extends further as

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