AXA HONG KONG
Since its establishment in Hong Kong , AXA has built up long-term trust with customers and been named the number one insurance brand worldwide for the ninth consecutive year *
T he world ’ s economy has witnessed exponential growth over the last decade . Population growth , longer lifespans , rising healthcare costs and increasingly digital lifestyles are all leading to the disruption of not only the protection available for consumers , but also how insurers will continue to play a key role in this evolving industry . Insurers have therefore looked to overhaul the traditional ways of working in a bid to remain ahead of the curve and better serve their customers .
Witnessing how the surge of new players continues to drive the launch of personalised solutions across Asia , AXA has also seen a number of non-insurance companies , such as
Tencent and Alibaba , look at entering this competitive space , demonstrating their potential for future growth .
“ New digital entrants are starting to disrupt the insurance business with a relentless quest for simplicity and a focus on what truly matters to the customers . Traditionally , insurance has not led in the digital space but it is catching up quickly with other industries . At AXA , we are investing heavily in infrastructure , people and tools to transform the customer experience and modernise insurance on all fronts ,” says AXA Hong Kong Chief Marketing & Customer Officer , Andrea Wong .
“ In Asia , customers are really embracing a digital lifestyle , probably
* Source : Interbrand Best Global Brand 2017 ( By Brand Value )
198 March 2018