complete the necessary procedures at a service centre in person .
“ We continue to evolve AXAiPro with innovative functions that improve the customer experience , such as online instant payment . It makes planning and dealing with AXA easier for both our financial consultants and our customers ,” says Ryman .
AXAiPro platform also provides an interface where consultants can get the most relevant leads at their fingertips after aggregating and analysing different big data sources including advertising , social media and websites .
Strengthening the infrastructure
To cope with growth momentum , AXA has made significant investment in its digital capabilities , which includes the expansion of its Hong Kong IT team with an additional 50 specialists .
Supported by a single CRM
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