MIDDLE EAST
solutions . In the Saudi market , customers are getting acquainted to these concepts but are hesitant to adopt due to inexperienced local ICT players . BT Al Saudia provides reassurance with our proficiency , helping customers understand , utilise and benefit from the inevitable IT evolution guiding them through this journey to achieve business goals ,” says Tfaili .
A large part of that effort is part of the country ’ s wider battle against cyber-crime ; Saudi Arabia has found itself in the unenviable position of being a prime target for hackers and cybercriminals , with around 50mn attacks in the past year alone and this is increasing significantly each year .
“ We are working hand in hand with both private businesses and the government to help them secure their data and networks ,” says Tfaili . “ BT is a global leader and trusted brand in security and we understand the customer challenges and pain-points . BT Al Saudia introduced local 24x7 managed security portfolio to the Saudi market , and it has been effective in allowing customers to proactively detect , respond and mitigate imminent attacks . It ’ s very important the customer moves from the passive state to a proactive mode . We have tailored the solutions to match our customers ’ needs providing them on-premise and as well as managed security services and were the first to do so in the Kingdom , which makes us a leader in the field .”
The effort is integral to the country ’ s goal of
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