GULF BRIDGE INTERNATIONAL
Distributing connectivity By strengthening its security backbone , GBI ’ s T3 certified data centre hosting within its Gulf hub has seen it provide managed hosting and premium IP transit services . Eid compares GBI ’ s services to that of the shipping industry , where it is distributing connectivity and enabling future scalability :
“ I view what we ’ re doing as a shipping business . The only difference between us and Maersk , or any of the other shipping container freighters , is that they ship your belongings in metal containers . We ship it in digital packets ,” he notes .
“ That ’ s the only difference . You look for speed , the protection and privacy of your contents , and you look for accurate delivery of the product without any loss . We have the same thing .”
GBI can also offer mass scale . “ We are now able to implement the software-defined boxes at the customer site , which enables the customer to always have unlimited connectivity . This is also why we ’ ve been chosen by cloud providers to become their direct connect partner ,” Eid adds .
The rise of streaming services has also sought to influence GBI ’ s service offering . For example , its cloud capabilities have seen it deliver exceptional gaming services by placing a specific layer within its network for this target audience .
The use of weekly , in-depth analytics will further enable GBI to increase the value of its services , as well as gain greater awareness of the trends within its connectivity usage . Whilst one day it could be Netflix , the next day it could be Instagram – all its findings will allow the company to look at new ways to support and drive customer demand .
Additionally , with a long-term aim to further grow its social network visibility , the use of analytics will also allow GBI to capture the pulse of the market and assess its market share , something it has never looked at in previous years .
Increasing value The emergence of a global sharing economy will continue to further impact GBI ’ s operations , where its customers want value for money but at lowered costs . This , of course , has not only ramped up competition , but has also
386 March 2018