LATIN AMERICA
Aldana Sanín , Senior VP , CDO and CTO at Avianca Holdings .
Santiago Aldana Sanín graduated in Industrial Engineering from Universidad de los Andes ( Colombia ); he then earned a Master ’ s in Economy from the University of Illinois ( USA ), and an MBA from MIT ( Massachusetts Institute of Technology , USA ). Transformation has become a constant throughout Aldana ’ s career , either working for companies such as Telefónica and Citibank , or as a digital services supplier on companies created on his own .
Restructuring and two-gear digital transformation Once Avianca ’ s transformation journey began by changing its top executive , the next step involved redefining command structures , which may have not been rigid , but nevertheless resulted in slower processes . This meant cutting in half the 24 VP positions and the eight hierarchy levels
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