MOBILE GROWTH
“ If we had to combine two product types , where one had a generous bundle and one a tighter bundle , we ’ ve always given the more generous bundle ”
– Bouke Hoving , Executive Vice President for Networks and IT , KPN
from Salesforce ’ s high level of standardisation and expertise across many industries .”
Delivering over more than € 500mn in savings through its simplification programme , KPN ’ s net promoter score has also risen significantly by 20 points in three years . It has also witnessed the stabilisation and growth of its market shares .
“ Costs have come down across the board by € 570mn ,” notes Hoving . “ We have also worked to decommission up to 25 % of our IT services since the start of the programme .”
MOBILE GROWTH
With such increased demand for connectivity , mobile data was always going to be a significant area of focus for KPN .
“ In Western Europe , the markets are under pressure because of Over The Top substitution and commoditisation . We still see a massive growth of mobile data traffic ; also , the
92 March 2018