AIR MALTA

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— Alan Talbot , Chief Information Officer , Air Malta is related to customer-oriented services . We use it for social media listening , marketing and managing our sales pipeline as well . It has become part of Air Malta and we consider it as part of our core .”

With a population of approximately 460,000 people ( 2017 ), running a successful business in Malta is challenging due to the small size of the country . However , Talbot believes Air Malta is well-placed in its position in the field . “ We consider ourselves to be a hybrid airline because we aren ’ t legacy or low cost . But we do offer services at either end of the spectrum as well as being a company that is publicly owned , having a social and corporate responsibility ,” explains Talbot . “ Being an island , having our own national airline is not only a measure of pride , but also of survivability . For us Maltese it is the only publicly owned means of transport or connectivity to the rest of the world . However , at the same time , you need to be sustainable because you can ’ t rely on public funds in order to survive and operate .”

MARCH 2019