ASIA STRATEGIC PARTNERS
Dave Cook
ASIA STRATEGIC PARTNERS
Croda ’ s approach to IT vendor management positions vendors as strategic business partners , fostering relationships that maximise value . SAP has been fundamental to this approach ever since SAP ERP became its core platform nearly 20 years ago . One of its first extensions was Qlik ’ s data visualisation solution sitting on top of SAP Business Warehouse , which has provided insights into daily operations and raised data literacy across the organisation significantly . However , more recently , the company ’ s focus has shifted to marketing and sales .
Perhaps the most outwardly striking result of Croda ’ s digital transformation is its elegant , informative and easily navigable website , driven by the manufacturer ’ s strategic partnership with Sitecore . “ There ’ s been a general revamp of our web presence through the Sitecore Experience Platform ,” Cook notes , adding that Qlik ’ s analytical capabilities are augmented by Sitecore . “ Sitecore comes with its own analytics which , along with Google Analytics , enables us to understand what our customers are doing in the digital realm and how that influences their behaviour further in the buying cycle .”
The benefits of this tactile and wellpresented web presence are boundless and began presenting themselves straight away . “ We had an immediate uplift in traffic ,” Cook says . “ The classic KPIs you look for in web engagement all increased as the sites went live .”
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EXECUTIVE PROFILE
Dave Cook
Dave Cook is Chief Digital Officer at Croda International Plc . He has over 10 years ’ experience in leading a variety of digital transformation initiatives across several industries and organisations including the likes of Time Out and Auto Trader . Dave has an MBA and a first-class degree in Astrophysics from the University of Leicester .
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