ASIA

Despite this success , the drive to take full advantage of Sitecore ’ s benefits to the business is no less potent . “ The real opportunity is how you take it to the next level . We are still working with Sitecore on the next phase of leveraging their experience platform ,” he says . Croda ’ s interest in this area is particularly focused on the burgeoning concept of B2B personalisation . The concept , which has long been a core aspect of the B2C space , is now beginning to drive B2B actions to improve customer experience through tailored relationships .

While Sitecore has reimagined Croda ’ s online identity , Croda ’ s strategic partnership with Hootsuite facilitates its advanced social media presence in a landscape where this is increasingly necessary . “ Customers are starting to move away from traditional marketing routes . The live event space , with traditional stands , still happens , but customers are increasingly either visiting the website or interacting with our content on social media . With social media we wanted to work with a company like Hootsuite who could bring that strategic partnership element to the table ,” Cook explains .

— Dave Cook , Chief Digital Officer , Croda International

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