CRODA
138
“ We were keen to think not only in terms of their product range but also the services they offer that could help to define the strategy we ’ re going to employ , to more effectively measure the impact of our social media presence , and to enable employee advocacy . There were a series of components that we wanted to integrate into our approach , and we felt that Hootsuite were the best partner for that .”
SAP ’ s C4C CRM platform is also part of the mix . “ We were looking for a solution that would easily integrate with the rest of the estate and C4C was an obvious choice . The links between Sitecore , SAP C4C and SAP ERP are fundamental to a broader agenda ,” he adds .
MARCH 2019