ASIA don ’ t have a skill set , we ’ re very confident that we can find the right partners and bring those skills into the organisation .” This ethos extends to Croda ’ s acquisition strategy , with an example being the addition of an inhouse team of machine learning specialists through the company ’ s 2015 purchase of Incotec . At Incotec , the team developed a machine learning solution that can autonomously assess the quality of seeds and their likelihood of germination , boosting yield through this intelligent seed selection . This expertise in development of sophisticated technologies is now being applied to Croda ’ s other manufacturing processes with a view to drive efficiency and boost production rates .
It is clear Croda ’ s digital strategy is positively influenced by the company ’ s open-mindedness to the digital operations of the firms it acquires . The companies that Croda acquires are frequently leaders in their own fields , which offers an intriguing prospect for locating complementary technologies for its digitisation strategy . “ Because they tend to be forward thinking , they may have some interesting examples of where they ’ ve used technology that
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