ASIA
maybe Croda hasn ’ t adopted yet ,” Cook says .
Croda is certainly in an extremely strong position as it continues its digital transformation journey , with a culture of excitement coupled with positive change management and measured flexibility that ensures the selected digital solutions are the right ones to drive the company forward . All of this is compounded by an unerring commitment to customers and ensuring that the firm ’ s focus is on being the best in the industry . “ I think we are incredibly positive about how we can use digital to improve our organisation in order to deliver a better service to our customers ,” Cook adds . “ We ’ re very pleased with how far we ’ ve come , but there ’ s still a lot to do , and we ’ re very focused on achieving the outcomes that we ’ re after .”
143
www . gigabitmagazine . com