SIEMENS
22 creating a real-time replica of their assets . This can help firms identify defects or show how they could improve operations and drive revenue . “ If you design a new operation you can simulate it and optimise it with the help of IT ,” adds Speh , noting how Siemens not only has MindSphere to offer but that it is also a market leader in areas such as automation and product lifecycle management ( PLM ). With this range of industrial expertise and its cutting-edge MindSphere platform , Speh believes the opportuni-
MARCH 2019