Technology Magazine March 2019 | Page 374

CHOICE FINANCIAL
374

“ This isn ’ t banking first : it ’ s whatever you ’ re shopping for , or whatever you ’ re doing , that initiates a desire or a need for banking ”

— Tim Heilman , Chief Brand and Innovation Officer , Choice Bank institution that prides itself on a communal responsibility and personal touch . Heilman often describes the company has having a family feel – and the loyalty this engenders has kept him at the company for the past 15 years , where he has seen the bank grow immensely since its founding in 2001 . Choice is the result of a merger involving four local banks : Citizens State Bank Grafton- Petersburg ( with locations in Grafton and Petersburg ), First Capital Bank of North Dakota ( with locations in West Fargo and Goodrich ), First State Bank Langdon and Walhalla State Bank .
MARCH 2019