INTERNAL OPERATIONS
CHOICE FINANCIAL
EMPOWERING the Financial World
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decide to do with their money ,” Heilman explains . “ The solution has an app that the child and parents both share on their own devices . You can create goals , objectives , rewards ; it could be anything that the parent and children agree on . Once those goals and rewards are set and achieved , then the money slides from the parent account to the child , which is instantaneous within the app . Apple Pay is tied to it , and it has real time notifications of what the child is spending their money on . We also have a company working out of San Francisco that does HSAs ( health savings accounts ) in what has been a two-year relationship .” Every one of Choice ’ s fintech partners has to be a cultural fit , first , offering a product the bank firmly believes in .
INTERNAL OPERATIONS
2009 represented a seismic shift at Choice when its internal communications became audio-visual . “ It ’ s been a 10-year transition ,” Heilman explains . “ In fact , before that , in 2006 we switched everything to full-on voice-over IP . I think the biggest shift for us , and the biggest opportunity we have taken
MARCH 2019