NORTH AMERICA
reinvent banking and the experience that surrounds it , then we ’ d love to talk to you . We started that process a couple of years back .”
Heilman enthuses about frictionless banking , which he sees as shaping the very future of fintech . “ This isn ’ t banking first : it ’ s whatever you ’ re shopping for , or whatever you ’ re doing , that initiates a desire or a need for banking . It ’ s where we kind of come along for the ride ,” he explains . “ That ’ s currently being built into an existing system that ’ s already successful to provide a service that way . It ’ s another area that I see banking , as an industry , expanding into . As far as growth strategies , and what ’ s over the horizon , that ’ s typically what I ’ m seeing . We ’ re also going to work with a company in Sydney , Australia , which is getting a product developed that incorporates AI into mobile banking . It ’ s almost a personal finance coach and that ’ s where I see things going .” And It ’ s this rich combination of technology , fintech and people that will see Choice Bank continuing to grow across the everchanging financial landscape .
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