In your eyes , what makes HARMAN unique in the market ? What gives the firm a competitive edge ?
Our interview comes shortly after the CES Show in Las Vegas . Did HARMAN make any interesting announcements at the event ?
CONNECTED DEVICES
40
In your eyes , what makes HARMAN unique in the market ? What gives the firm a competitive edge ?
HARMAN is a truly unique company . It has an incredible heritage that goes back 70 years and a ‘ house of brands ’ that includes some of biggest names in audio such as JBL , AKG and , of course , Harman Kardon . Our relationship with music uniquely spans the whole process ; from AKG microphones and Studer recording equipment found in some of the world ’ s most iconic recording studios and used by legendary artists , right through the audio systems at some of the biggest concert venues or even inside your smartphone , laptop or car . And that ’ s just the audio side .
Alongside this , we have our connected car technologies like a sophisticated and scalable Digital Cockpit and 5G connectivity . Our connected services can be found in cars , shops , hospitals , schools and on-the-go . Factor in over 50mn cars on the road using HARMAN technology , it ’ s very likely that you have experienced HARMAN at some point today . Add the power of Samsung and the access it provides to technologies , such as displays and chip sets , and HARMAN ’ s case is compelling .
Our interview comes shortly after the CES Show in Las Vegas . Did HARMAN make any interesting announcements at the event ?
Yes . One of the key themes we presented is the vehicle ’ s role in amplifying our connected lives . By bringing together HARMAN ’ s expertise in connected car , audio and connected services technologies , we showed how we can enable smarter interactions , and improve safety and security in the car . It ’ s a very exciting
MARCH 2019