How is the rise of voice activation tools impacting the sector ? Is it just a fad or do you think this trend is here to stay ?
CONNECTED DEVICES
46 also be personalised to the user ’ s device and environment , even if it is in the car .
How is the rise of voice activation tools impacting the sector ? Is it just a fad or do you think this trend is here to stay ?
Voice is the way of the future because it provides a much more natural way for us to interact with our devices . Research by FutureSource Consulting predicts that devices using voice assistants will grow by 541 % in volume by 2022 ; from 24mn units to more than 154mn units .
Our own research has shown that once consumers start to use these devices , they find more applications and use it even more . Around 60 % of owners in the US consider their speaker to be a necessity and nearly 50 % of owners in the UK feel that using a voice-controlled speaker has given them a better quality of life at home . The research also shows 70 %
MARCH 2019