It ’ s a noble idea , but one that can ’ t succeed without a solid , customercentric strategy to back it up . Fortunately , Intel has and always will be about providing an easy , ‘ out of the box ’ experience for consumers of its products . “ Part of our value comes from providing that flexibility . No matter where the data resides , we ’ re helping customers put it in the right place so that they can take appropriate action . From a security perspective , that means making it easy for them by just incorporating it into the infrastructure , giving them peace of mind ,” Intel explains . This arrives at the crux of the matter for Intel : as cyber-attacks get more sophisticated and old defences lose their potency , a comprehensive and fundamental reimagining of the whole concept is required and that is what Intel believes in . “ After all ,” Giard says , “ if you get the foundation right , you can act fast and solve the problem very quickly .”
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