MTR Global Brand Video
MTR Global Brand Video
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at a few minute intervals . However , our customers still want to know when the next train is coming ,” he says . This use of data not only allows MTR to help its customers plan their journeys , but also allows the operator to assess demand and improve availability , frequency and reliability in the long term .
Reliability and maximum convenience are two of the core values of Mobility as a Service ( MaaS ), an industry-wide initiative which aims to integrate various modes of transport into a single mobility service , accessible on demand . By investing its assets into the concept of MaaS , MTR is subscribing to the cohesive concept of a door-to-door transport system , aiming to provide a “ total solution ” to its customers ’ transport needs , Kam says .
In practice , this would mean that when customers need to use a variety of modes of transport — for example taking a taxi to a train station , taking an MTR train , then taking a bus to their final destination — MTR can have a hand in arranging every aspect of this service to make it as consistent
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