Johnny Wong , Group Chief Digital and Technology Officer at NTUC Enterprise , explains why digital transformation is an essential , although not always easy , path to improving customer experience

I t is a testament to any company if it can sustain an enduring legacy in its hometown that spreads over decades . Yet NTUC Enterprise has managed to do more than just maintain an expanding level of popularity and ambition in Singapore for 50 years . Comprised of 10 separate NTUC Social Enterprises ( such as FairPrice , Foodfare , Health and Income ), the holding company combines the public and private sectors to find solutions to consumer issues . With a corporate reach that serves over two million Singaporeans every day ( 33 % of the population ), NTUC Enterprise has attained the rare status of a national institution ; its deeply humanitarian mission to harness social enterprises to address social needs is keenly felt by Singapore ’ s citizens every day .