CEE BU – Connected Cooler Demonstrator
CEE BU – Connected Cooler Demonstrator
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277 ships alongside strengthening existing ones ; and ‘ digitizing the Enterprise ’ by investing in capabilities to create an agile , engaging and productive workplace . To achieve those aims , TCCC is focused on continued investment in digital marketing , ecommerce platforms , scalable sales and commercial technology . TCCC ’ s unique relationship with its bottling partners is another important consideration for its digital transformation . Together referred to as “ The Coca-Cola
System ”, in short the network involves TCCC supplying beverage products to the bottlers which then add other ingredients , package the products and distribute them through four main market channels , known as : Supermarkets , Convenience , Discounters and HoReCa ( including bars , pubs , restaurants and cafeterias ). While gross profits for bottling partners are often healthy , operating margins are much thinner , which leads TCCC to pursue innovations . “ TCCC invests heavily in category development , both creating
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