HOW WOULD YOU DESCRIBE IMPACT ?
VENDOR MANAGEMENT
In a world where even the largest companies are having to find new ways of reaching customers , Impact offers a digital approach to the sometimes arcane business of managing partners . With the company fresh off a US $ 75mn funding round , Gigabit speaks to Impact CEO David A . Yovanno to discuss the rapidly growing industry .
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HOW WOULD YOU DESCRIBE IMPACT ?
Impact is a partnership automation platform . Just to give you a sense of scale , we ’ re managing about $ 50bn in ecommerce sales on the platform today . That ’ s all coming from partners that are referring business to our clients . We have about a thousand enterprise clients on our platform , and these partners are of many different types . They ’ re business-to-business partnerships , influencers , software integrations , channel partnerships , and traditional affiliates .
I mentioned over a thousand enterprise clients — it really spans across all verticals . In the US , we have top retailers like Target and Bass Pro Shops , some of the largest consumer technology brands like Microsoft and Lenovo , some of the large platform brands like Uber , Airbnb , Ticketmaster and , more recently , financial services like Capital One , American Express .
MARCH 2020