Technology Magazine March 2021 | Page 110

THE SOFTWARE SNOWFLAKE
AI & DATA ANALYTICS
THE TREND ENTERPRISE DATA PLATFORM
It may not be new or sexy , but enterprise data management has seen a steep rise in its curve as companies take advantage of Covid-19 to reassess – and in most cases , accelerate – their digital transformation . That ’ s why there has never been a more important time to be at the top of your end-to-end data software game , from harvest to management to visualisation . As companies shop for the product that works for them in the medium to long-term , they ’ ll be looking for unified data solutions and enduring partnerships .
THE SOFTWARE SNOWFLAKE
Snowflake is a relative newcomer to the data world but its product , Data Cloud , is taking the business world by storm , allowing fast and secure access to sharable data and promising an end to data silos and vulnerabilities . Set up by former Oracle employees in 2012 , it has bullied its way to the top ranks of enterprise data management , no mean feat when the incumbent companies are stalwarts with deep pockets and long-held relationships . Expect to see more great things from Snowflake as time goes on .
110 March 2021