Technology Magazine March 2021 | Page 215

Aera Technology : redefining agility in supply chains

Gonzalo Benedit , GM EMEA , Aera Technology on how Cognitive Automation is redefining agility in supply chains , as well as the company ’ s partnership with Kearney
With 15 years of experience in various enterprise software leadership roles , Gonzalo Benedit joined Aera Technology in 2020 as General Manager , EMEA . “ Aera is a digital platform that enables Cognitive Automation for large enterprises , such as FORTUNE 500 companies . So pretty large scale organisations operating mostly within the Consumer packaged goods ( CPG ), pharma chemicals and discrete manufacturing industries . At Aera Technology , we help them to digitise , augment , and automate decision-making at scale ,” says Benedit . Whilst Aera Technology is headquartered in Mountain View , California , the company operates worldwide , with more than 450 colleagues across Asia , Europe and the Americas .
Empowering leaders with Cognitive Automation
When asked : what makes Aera Technology ’ s Cognitive Automation platform unique ? Benedit believes “ its uniqueness comes from the fact that it ’ s a single platform that is able to address the core dimensions that are critical to deliver Cognitive Automation at scale : data , science , process , and change .”
Breaking down the four core dimensions , Benedit adds that “ when it comes to data , Aera Technology is able to build a single data model . We ’ re able to connect with all the transactional systems of an enterprise and build a single end-to-end data model . When it comes to science , we help our customers to apply and deploy deterministic logic , machine learning ( ML ), and simulations . In terms of process , it ’ s about digitising the way decisions are being made in a certain company , division or country . Last but not least , the fourth dimension is about change on which we not only deliver an intelligent experience that allows users to easily engage with the platform , but also generate a digital record of all the decisions that have been made and the context under which those decisions were made .”
Aera Technology ’ s partnership with Kearney
After recently announcing a strategic alliance with global consulting firm Kearney , Benedit explains that Aera Technology is “ incredibly excited about our partnership . This means a lot to us , and I would say there are two core components to this partnership - transformation and opportunity . For us , it ’ s an amazing opportunity working with Kearney ; it gives our customers access to incredible experience built throughout almost a century , so that ’ s invaluable . Combine that knowledge with our ability to deliver at a very fast pace , Cognitive Skills , and a digital platform for Cognitive Automation , together we can enable self-driving enterprise . That ’ s a pretty unique value proposition for our customers .”
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