Technology Magazine March 2021 | Page 225

THE GYM GROUP
their members engaged . " We closed all our gyms at very short notice and took immediate steps to stop any payments being taken from members and communicate that we were closing and weren ' t sure how long for .
" We made a price pledge during that national lockdown that we wouldn ' t charge anyone for a day that the gyms weren ' t open . When the dust settled on that initial piece of work , we took a multi-pronged approach to how we could manage our membership base through a period of high uncertainty , and also how we could start to build a product we thought members would want when we started to emerge from that first lockdown ." The launch of their Fiit collaboration was brought forward to offer members

EXECUTIVE BIO

JASPER MCINTOSH
TITLE : CHIEF INFORMATION OFFICER INDUSTRY : HEALTH & FITNESS LOCATION : UNITED KINGDOM
Jasper started working with The Gym
Group in 2011 , when the company was 3 years old and had 15 sites . Over the following 9 years , the company has grown to more than 180 locations and had more than 790,000 active members ( at 31 Dec 2019 ), becoming the 2nd largest gym business in the UK and the 4th largest in Europe . The Gym Group serviced over 35 million member visits in 2019 , delivering on the company ’ s vision to provide affordable access to exercise facilities and expertise to every person who wants to improve their wellbeing .
In 2015 , Jasper was part of the management team that led the company through a successful IPO process , concluding with a full market listing on the London
Stock Exchange . Since then he ’ s focused on building new technical capabilities that allow the company to deliver its aggressive growth plans and increase customer engagement by constantly improving the member experience . In the last 3 years , he ’ s led a major programme of digital transformation , re-positioning inward- and outward-facing systems , and introducing significant new data and analytics capabilities .
Before starting at The Gym Group , Jasper spent a number of years in technology consultancy . Prior to moving into technology , Jasper headed a financial derivatives trading desk for a major investment bank in London and New York .