Technology Magazine March 2021 | Page 233

THE GYM GROUP

The

Gym group : Geoff Tinegate shares with us how the gym group utilises efficiency
Fitness +, or the amalgamation of technology and fitness through a whole array of new products and services . There ' s a lot of change happening out there .
" Particularly as a result of Covid , people are looking at their health through a quite different lens and realising that without too much effort they can make a real change . When we look at what we ' re really good at , which is providing high quality exercise environments , a high quality digital experience , and connecting with many hundreds of thousands of people already on that exercise journey , we see some great opportunities to improve the health , fitness and wellbeing of an ever wider audience . Technology really is at the heart of that opportunity ." technologymagazine . com 233