THE TRAVEL CORPORATION
Gunjan
Verma discusses how The Travel Corporation is making travel easier
AI is another emerging area into which Verma is looking to improve performance across the company , including the sorting of business leads . “ We use some rules right now to prioritize some leads over others . We are now looking at how to use AI to say this lead is better than the other in order to take that to the next level . Of course we also employ AI in the customer experience space on the digital front . When a customer comes to our website , their experience is personalised . The first time they might see some inspirational imagery , but the next time we can detect that you have come before and , based on some rules , alter your web experience .”.
“ WE FEEL THAT AS A TRAVEL OPERATOR WE ALSO HAVE TO PLAY OUR PART IN MAKING SURE THAT PEOPLE ARE LOOKED AFTER AND TAKEN CARE OF ”
GUNJAN VERMA CHIEF TECHNOLOGY OFFICER , THE TRAVEL CORPORATION
The customer experience is at the core of the travel experience TTC offers . “ We have a platform called My Travel Portal ,” says Verma . “ We use it to build excitement even before a vacation has begun . What are you going to see ? What are you going to eat including any dietary requirements ? What are the local experiences that will be available to you ? It also allows our customers to express their travel passions . For example , you may say you ’ re actually very interested in architecture , while your partner may say they ' re very interested in food and wine . We capture all of that detail .” Beyond that , it also has simplifying functions such as taking the
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