DATORAMA
Salesforce acquired Datorama for a reported
$ 800mn
Enables more than
3,000 global agencies and brands to optimise campaigns
Founded in Tel Aviv in
2012
“ We are built by marketers for marketers ”
BOAZ RAM HEAD OF TECHNOLOGY PARTNERSHIPS , DATORAMA
Artificial Intelligence ( AI ) gives Datorama the power to drive the marketing platform giving it a competitive edge as it is able to map , model and harmonise data at speed . This enables it to make smarter decisions for clients .
“ We are built by marketers for marketers , and we understand marketing - other platforms are more generic . That means we have a model that is structured for marketing ,” commented Ram .
He pointed out that AI-driven technology allows Datorama to look at data and highlights different aspects that can help customers optimise their data . “ These insights can advise a marketer on the best regions or times to run their campaigns for a better ROI .”
Value of ecosystems Ram emphasises the importance of ecosystems to Datorama comparing their
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