Technology Magazine March 2021 | Page 29

GODADDY
to renegotiate and / or add the right suppliers categorically across the company to service our business needs adequately , not just the way people perceived our needs ,” continues Tice . “ That shift , while difficult , put us in

“ I brought a mindset that focused on how we structure , separate and categorize the various spend aspects of what we ' re doing , particularly in terms of understanding suppliers and how they fit in the company ”

KEITH TICE CHIEF PROCUREMENT OFFICER ,
GODADDY
a position where the relationships with vendors have become very strong . To take us to the next level of innovation , we needed to bring in vendors that could change the game for us : new technologies and new ways of working .”
In addition to consolidation , GoDaddy ’ s digital roadmap meant that the daily admin of procurement needed to modernize . Dispensing with rote manual tasks that introduced margins for error as information was traded from one system to another through automation was key , as was incorporating spend analytics and e-procurement platforms . Of course , no tech-based transformation story of the last 12 months could avoid the effect of COVID- 19 , and it is in this regard that Tice adds special praise to GoDaddy , “ I really have to emphasize how well the company did moving everyone quickly from the office to remote working .” However , the challenge
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