EDITOR ' S LETTER

EDITOR-IN-CHIEF

PADDY SMITH DEPUTY EDITOR

WILLIAM SMITH

EDITORAL DIRECTOR

SCOTT BIRCH

CREATIVE TEAM

OSCAR HATHAWAY SOPHIA FORTE SOPHIE-ANN PINNELL HECTOR PENROSE SAM HUBBARD MIMI GUNN JUSTIN SMITH

PRODUCTION DIRECTORS

GEORGIA ALLEN DANIELA KIANICKOVÁ

PRODUCTION MANAGERS

OWEN MARTIN PHILLINE VICENTE JENNIFER SMITH

PRODUCTION EDITOR

JANET BRICE

VIDEO PRODUCTION MANAGER

KIERAN WAITE

DIGITAL VIDEO PRODUCERS

SAM KEMP EVELYN HUANG MATTHEW EVANS TYLER LIVINGSTONE

DIGITAL MARKETING EXECUTIVE

ANDREW STUBBINGS

PROJECT DIRECTORS

KRIS PALMER MIKE SADR BEN MALTBY TOM VENTURO CRAIG KILLINGBACK

MEDIA SALES DIRECTORS

JAMES WHITE RICHARD TURNER MARK CAWSTON

EXECUTIVE ASSISTANT

JORDAN HUBBARD

SALES AND MARKETING DIRECTOR

JASON WESTGATE

MANAGING DIRECTOR

LEWIS VAUGHAN

CHIEF OPERATIONS OFFICER

STACY NORMAN

PRESIDENT & CEO

GLEN WHITE

Technology is changing its look . The spring / summer 2021 collection has abandoned its metallic , shiny clothes in favour of a cosier look . And it ’ s not just a passing fad . It ’ s driven by people .

Cast your mind back to the mid-00s . Remember the pixel wars ? An entire planet of consumers were being lured into buying a camera because the sensor had more pixels than the one next to it . Five megapixels turned to 10 , 20 , 30 before anyone so much as mentioned the actual quality of the pictures ( it turned out the image noise from packing ever more millions of pixels on to a tiny sensor was gradually reducing overall image standards , not the other way around ).

And we haven ’ t given up . I venture in 10 years we ’ ll all be reminiscing about when internet connections were measured in speed ( not uptime , latency , jitter , packet loss , security , not ISP customer service ). But times are changing . I ’ ve been particularly heartened recently talking to CIOs , CTOs and CDOs about the increasingly important role of people and culture versus numerical technological advantage .

It turns out you can ’ t do one without the other , and once the technological seesaw passes the point where numbers really matter , people become the heavier side of the equation . The next chapter is not about what the technology can do for us , but about what we can do with the technology . That ’ s a fashion we should all get behind .

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