After a decade of strong growth , internet pioneer GoDaddy recognized the need for a strategic partner to help navigate the ever-increasing pace of digital transformation and constantly evolving customer demands .

“ We needed a highly-skilled workforce that could hit the ground running ,” says Keith Tice , Chief Procurement Officer at GoDaddy . “ We trust EPAM ’ s quality of service , their people , attention to detail and leadership . They are a partner we can grow with .”

EPAM offered what GoDaddy was looking for : the ability to accelerate roadmaps , re-prioritize technology plans , transition to a modern AWS Cloud architecture and engage the right mix of professionals to get it all done seamlessly .

GoDaddy started as a domain registrar and is now the world ’ s largest services platform for entrepreneurs around the globe . GoDaddy is the place where entrepreneurs and small business owners come to name their idea , build a website , attract customers and sell their products and services online . Today , GoDaddy has more than 20 million customers .

Over the years the need for engineering resources at GoDaddy has grown dramatically . The small business owner that once came to GoDaddy for just a domain name and hosting services , now looks to the company for everything from eCommerce to social media marketing .

In 2020 , GoDaddy and EPAM kicked off projects to modernize GoDaddy ’ s eCommerce platform and deliver a more streamlined single sign-on experience for its online customers .

Previously , the customer sign-on and signup experience was focused on security more than convenience . GoDaddy wanted both . Already , A / B testing has shown significant success in changes delivered by EPAM . GoDaddy ’ s customers now have easier access to the company ’ s products in a highly secure environment .

Meanwhile , EPAM engineers on the eCommerce project team are ensuring that the existing architecture is seamlessly supported as they build a more scalable and flexible platform that will further GoDaddy ’ s ability to offer solutions that meet customers ’ unique needs . At the same time , GoDaddy gets the tools they need to be more agile in responding to demands .

As GoDaddy continues to grow , company leaders wanted to ensure that whatever project they initiate to help their customers , they would have the right partner to make it happen . EPAM is excited to be a part of this journey helping GoDaddy and its customers build businesses globally that will grow and thrive as we all discover new ways to harness the power of digital .

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