GODADDY
“ Go ’ exemplifies all that we want [ customers ] to do ; it captures that entrepreneurial spirit and it ' s paying homage to the importance of humanity and joy that we wanted in that logo ”
KEITH TICE CHIEF PROCUREMENT OFFICER , GODADDY need to perform to find what they need . GoDaddy also introduced automated chatbots to streamline its communication channels and ensure queries are resolved diligently . “ We ’ ve brought in chat automation so that our customers can come in , get what they need , and then move on . Speaking with a GoDaddy care representative is a fantastic experience , but , at the end of the day , running their business is what ' s important for our customers .”
This sense of technological pragmatism combined with a refreshingly adaptable mindset will form the bread and butter of GoDaddy ’ s approach to procurement in
2021 . However , Tice has grander visions for his department beyond cost reduction , value creation and capital management . “ We now are very focused on reducing supply risk and members of my team have goals set against that - we call it ‘ joining forces ’. I ' ve also moved our organization into becoming more of a strategic advisor to the business as a whole . We now understand their roadmaps and where they ' re headed , and we ' re able to align suppliers and or technologies to match that .” As digital transformation continues to accelerate there will still be challenges , particularly relating to properly onboarding and training new remote-based team members , but Tice is certain that “ every dollar spent ” will enhance procurement ’ s influence , build supplier relationships , and facilitate its growth . Times are changing , he reasons , and those who can ’ t keep up with the new program are in danger of being left behind . technologymagazine . com 37