Physical locations and athletes themselves are still crucial to the sporting experience , but AI platforms and untapped data are changing the game
AI PLATFORMS
Physical locations and athletes themselves are still crucial to the sporting experience , but AI platforms and untapped data are changing the game
WRITTEN BY : ALEX TUCK
In the present and future of sports fan engagement , artificial intelligence ( AI ) continues to power new kinds of fan experiences in a range of ways . Catered to preference and persona ; AI will be able to recommend options based on historical choices and interact through chatbots in real time . For the experience to truly take off , a collective effort is required from sports brands and sponsors , stadium real estate , cloud providers , nimble tech innovators and of course , buy-in from the fans themselves .
According to Jan Kees Mons , Consultant and Sports Commentator at Eurosport , stadiums will be instrumental as they will become major content and data providers in order to deliver the ultimate customer journey inside a stadium , and hence satisfy the demands of the fans . In fact , stadiums and fan platforms will become ‘ data temples ’, thinks Mons . Equipped with this data , tailormade marketing campaigns , games and sales recommendations can be made , which should add to the fan experience .
“ The entire future customer journey of a fan will be hugely affected by AI . Imagine yourself wanting to go to a football match . Ordering your tickets will be determined by chatbot-assisted AI , your AI-assisted car will drive itself to the stadium , drop you off at the entrance and find itself a parking spot . You won ’ t have to queue as AI-powered crowd management systems
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