Erik Vogel , Global Head of High Tech & Telco at Qualtrics discusses why now is the time to modernise customer experience management
QUALTRICS
Erik Vogel , Global Head of High Tech & Telco at Qualtrics discusses why now is the time to modernise customer experience management
ocusing on the vertical solutions that Qualtrics provides for the technology , media , and telecommunications industry , Erik Vogel , Global Head of High Tech & Telco , has been a part of the company since May 2021 .
Qualtrics is an experience management company , “ in fact , we created the category for experience management . We are the leader in helping clients to design and improve the experiences they provide to employees and customers ,” says Vogel .
“ At the heart of what Qualtrics does , is provide the platform , technology , and methodology to help drive improved human experiences and interactions for our client ’ s customers ,” operating across multiple industries , including technology , telecommunications , healthcare , education , public sector , and financial services to name a few .
Despite only being with Qualtrics for a short period , Vogel has seen some significant shifts in the industry . “ There ’ s this old school thinking when it comes to experience management : ‘ We ’ ll just send an email survey ’. You can ’ t even buy a cup of coffee without getting an email survey .
“ Qualtrics has realised that the future will not consist of surveys alone , but data aggregated from multiple sources . Not just understanding the moment of : ‘ How did we do on a scale of one to 10 ? But really
30 March 2022