DIGITAL TRANSFORMATION
scared the site would crash a lot ; people weren ' t sure the CMS could handle what was coming in our digital transformation . We started looking for another CMS , using a different one for a year that wasn ' t headless - but had API functionality - but it wasn ' t quite doing what we expected . We ended up trying several cloud CMS vendors and Contentstack won the contract ,” said Halldórsson .
In the context of Icelandair ’ s digital transformation plan , the ability to adapt quickly and overall scalability were the primary reasons to go with a headless CMS . Headless became a requirement to decouple it from the publishing end of the old CMS . Icelandair needed this approach to personalise content for customers . The ability to adapt quickly and scale were the primary factors behind a headless CMS .
Halldórsson was impressed with Contentstack and the way it handles localised content . Icelandair supports 11 languages online and 16 locales ( four different versions of English , two French ), and needed to be able to manage that : “ Other vendors that impressed us otherwise didn ' t have mature localisation features ,” said Halldórsson .
In terms of its own digital transformation roadmap , the first thing the company did was to integrate the translation process into the CMS : “ Before , we had to paste text into a Microsoft Word document , send it to the translation agency , wait for it to come back and paste it into the CMS . Now it gets sent to the agency via API and is delivered back automatically . Next for us is a Salesforce integration , to accelerate access to content for salespeople and customer service agents . Integrating a personalisation engine is the dream ,” said Halldórsson . technologymagazine . com 47