FOREWORD You are your brand
“ In my interviews this month , I ’ ve seen a great desire to improve culture ”
Our cover star this month is Qualtrics , whose powerful manifesto defines its entire approach and translates measurably into brand equity — the perceived worth of a brand or product in the eyes of all those aware of its existence .
The way your workforce writes , answers the phone , dresses , and the drive and purpose they bring to their role , permeates through to customers , clients , partners , colleagues , and even how your staff speak about the business to friends , family , or on social media .
In my interviews this month , I ’ ve seen a great desire to improve culture . exemplified by profiles with Milestone Technologies , Tealbook , T-Mobile and Spark Compass .
I ’ ll leave you with this nice snippet I found on the
Qualtrics Twitter feed . It felt pertinent : ‘ There will be two types of employers . 1 . Employers that listen to employees , embrace change , and adapt 2 . Employers that keep working the same way .’
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