DIGITAL TRANSFORMATION
“ We are expecting to see more and more issues arise as entertainment companies in the gaming and music sectors utilise digital avatars to carry virtual concerts and events for fans ”
HOLLY WHITE HEAD OF SERVICE DEVELOPMENT ,
ROUSE
sense of community that is central to its mass adoption . Whether for consumer or employee / workplace use cases , brands will need to address these concerns and have a way to regulate them before they create and deploy their virtual spaces , while also balancing privacy , security and data issues .
Based on a social media scan of over 180,000 conversations , research by Capgemini found that concerns around sexual harassment , personal safety , and privacy issues are top of consumers ’ minds .
“ Regarding data privacy , the collection and use of consumer data are more important now than ever ,” White adds . “ Data misuse or non-compliance pose big risks to businesses ; they can significantly damage a brand ’ s reputation and even the ability for a business to operate if licences are revoked . With creations like NFTs , non-compliance can feel inevitable because data stored in blockchain technology is not erasable . But it ’ s vital that businesses understand where they have responsibilities and comply with the law .”
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