FOREWORD Metaverse : The future of entertainment
As interest in the metaverse continues to mount , entertainment events , from music to sport , are increasingly taking place in the virtual space . The potential of the metaverse is clear , but users ’ safety and privacy needs to be considered .
“ In the entertainment industry , there are signs that the concept of the metaverse is making its mark ”
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Discussions about the potential uses of the metaverse are nothing new . The world ’ s biggest companies , such as Google , Apple , Meta and Microsoft , have each made significant investments in the space , while research from Capgemini has found 93 % of adult consumers surveyed are at least ‘ metaverse-curious ’.
But in the entertainment industry , there are signs that the concept of the metaverse is making its mark . Prompted by COVID-19 and the absence of in-person gigs and concerts , the metaverse has made its presence felt in the music industry , while there are early signs of metaverse concepts being implemented for fans at live sporting events , from the FIFA World Cup to the NBA .
But if the metaverse is to be considered the future of entertainment , safety and ethical aspects will be important to establish the sense of community that is central to its mass adoption .
With the collection and use of consumer data more important now than ever , safeguards will need to be put in place to ensure the success of the metaverse .
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